LinkedIn Content Ideas for Account Executives Who Don’t Know What to Post
As an Account Executive, you excel at building relationships and closing deals. You know your product inside and out, and you understand your customers' pain points. Yet, when it comes to posting on LinkedIn, you draw a blank. The pressure to be a "thought leader" can be paralyzing, leaving you wondering: What could I possibly say that anyone would find interesting?
This hesitation is common, but it's also a missed opportunity. A strategic content presence on LinkedIn can warm up cold leads, build trust with prospects before the first call, and position you as a credible expert, not just another salesperson.
The good news is, you don't need to be a professional writer to succeed. Your daily experiences as an AE are a goldmine of valuable content. This guide provides actionable content ideas you can use to build your personal brand and generate real pipeline, without it feeling like a second job.
Why Should Account Executives Bother Posting on LinkedIn?
Before diving into the "what," let's cover the "why." A consistent content strategy helps you:
- Build Trust at Scale: Your posts demonstrate your expertise and build credibility with prospects before you ever speak to them.
- Stay Top-of-Mind: Content keeps you on the radar of prospects who aren't ready to buy today but might be in three months.
- Attract Inbound Leads: When prospects see you as a helpful resource, they are more likely to reach out to you when they have a need.
- Shorten Your Sales Cycle: An educated prospect who already trusts you is easier to sell to.
7 Actionable Content Ideas for Account Executives
Here are seven content ideas, drawn directly from the work you already do every day.
1. Answer Common Prospect Questions
You hear the same questions on every demo and discovery call. Turn each one into a post.
- The Idea: Take a common question like, "How does your solution compare to [Competitor]?" or "What's the implementation process like?" and answer it in a post.
- Why it Works: You are directly addressing real-world concerns, demonstrating transparency, and showing that you understand your buyers' journey. This builds immense trust.
2. Share a Customer Story (with Permission)
Case studies are powerful, but they can be dry. Turn them into compelling stories.
- The Idea: Frame a customer success story around the "Problem-Agitate-Solve" framework. Talk about the challenge the customer faced, the impact it had on their business, and how your solution helped them achieve a specific, tangible result. Anonymize the client if needed ("a mid-size SaaS company").
- Why it Works: Stories are memorable and provide powerful social proof.
3. Deconstruct a "Win"
Celebrate your successes, but do it in a way that provides value to your audience.
- The Idea: When you close a deal, share a brief, non-confidential story about the process. What was the "aha" moment for the customer? What was the key challenge they were trying to solve?
- Why it Works: It showcases your ability to deliver results and gives prospects a glimpse into what it's like to work with you.
4. Talk About a Loss and What You Learned
This may seem counterintuitive, but sharing a story about a deal you lost can be incredibly powerful.
- The Idea: Write about a time you lost a deal and the lesson you learned from it. Perhaps you misunderstood the prospect's core problem or failed to connect with the right stakeholder.
- Why it Works: Vulnerability builds trust. It shows you are human, reflective, and always improving. It makes you more relatable than someone who only posts about their wins.
5. Give a Behind-the-Scenes Look at Your Process
People are curious about how professionals do their work.
- The Idea: Share a productivity hack you use to manage your pipeline, how you prepare for a major demo, or a tip for effective follow-ups.
- Why it Works: This provides practical, actionable advice that your peers and prospects can apply. It positions you as a knowledgeable professional who is skilled at their craft.
6. Repurpose Your Marketing Team's Content
You don't have to create everything from scratch. Your marketing team is likely producing a wealth of content you can use.
- The Idea: Take a company blog post, whitepaper, or case study, pull out one interesting statistic or key takeaway, and write a short post with your personal commentary on it.
- Why it Works: It aligns you with your company's brand, amplifies marketing's efforts, and adds your unique, on-the-ground perspective.
7. Ask Engaging Questions
Your content doesn't always have to be a statement; it can be a conversation starter.
- The Idea: Post a simple, open-ended question related to your industry or the challenges your prospects face. For example, "What's the most overrated sales metric, and why?"
- Why it Works: It encourages engagement, sparks debate, and gives you valuable insights into what your audience is thinking.
Systematize Your Outreach to Capitalize on Your Content
Creating content is just one piece of the puzzle. A successful LinkedIn strategy combines content with consistent, personalized outreach. While you focus on creating valuable posts, you can use automation to turn the engagement on that content into real conversations.
This is where a tool like Bindago becomes essential. Bindago is a desktop application that helps you automate your LinkedIn outreach safely and efficiently, allowing you to build a system that works in the background.
Here’s how you can use Bindago to complement your content strategy:
- Engage with People Who Like Your Posts: When prospects engage with your content, it's a strong buying signal. You can create a list of these engaged prospects and use Bindago to launch a multi-step outreach campaign.
- Warm-Up Cold Leads: Before you reach out to a cold prospect, you can use a Bindago campaign to "warm them up" by automatically viewing their profile and liking one of their recent posts. This makes your eventual connection request feel more familiar.
- Automate Your Follow-Ups: For new connections, you can create a sequence that automatically sends a series of value-driven messages, like sharing a link to one of your most popular posts.
By using Bindago to automate these outreach tasks, you can focus your time on what you do best: creating insightful content and having meaningful conversations with the warm leads your system generates. And because it's a desktop app, your LinkedIn credentials remain securely on your computer.
Conclusion
You don't need to be a marketing guru to create effective content on LinkedIn. As an Account Executive, your daily experiences are filled with valuable insights that your prospects want to hear. By sharing your stories, answering common questions, and providing genuine value, you can build a powerful personal brand that attracts opportunities.
Stop staring at a blank screen. Start sharing what you know. Combine that with a smart, automated outreach strategy, and you'll have a predictable system for generating leads and crushing your quota.
Ready to pair your content strategy with powerful outreach? Download Bindago today and start your 10-day free trial.
